“As I stare at it, I can feel little invisible strings,silently tugging me toward it. I have to touch it. I have to wear it. It’s the most beautiful thing I’ve ever seen.” – Confessions of a Shopaholic (Also my go to reason when i splurge on clothes and accessories i dont need.)
Anbody who has ever visted a store knows the thrill of shopping and the happiness a “Discount Sale” board brings. Dont have space in your closet? Buy a new closet. Such is the attitude we have developed. ( Guilty ! )
But as the years have gone by the priceless feel of owning a custom made garment has been replaced by the weight of a million shopping bags containing a mass produced copy, ironically if we saw someone else wearing one of the other million copies, we’d tear their limbs apart. We’re all slaves to the Fast Fashion Industry and thats the truth.
Yes, I too have had murderous thoughts when i’ve seen someone wearing something similar to mine, you’re lying if you deny this. Movies like Confessions of a Shopaholic, Devil Wears Prada accurately show how “if you dont keep with the trend, you ain’t worth a second glance, love.”
Nothing wrong in shopping, it’s theraputic. Nothing wrong with following a trend, heck it improves your knowledge and confidence while simultaneously making u look better. But what is wrong is ignorance. Ignorance about how its made, who makes it, where it ends up after use and how much harm it causes the very planet we call home. Outta sight, outta mind right? WRONG!
Fashion is the second most polluting industry after Oil. Something that makes us beautiful has such an ugly effect. And its our fault. The increase in demand for trends has developed to such an extent that there are 52 seasons in a year. Every week there is a new collection all stocked up and ready.
– The production is in millions and majority get sold out instantly, and the ones which dont, well they’re burnt (causing air pollution) or shredded and dumped into landfills.
-Materials for production exhaust natural resources, and the discharges from the factories pollute natural water bodies killing marine flora and fauna
– If u thought your expensive branded top was whipped up by a fairy godmother and presented attractively on racks, let me burst that bubble, a hard worker has toiled day and night to give it a perfect finish. The workers recieve less than minimum wage and work in extreme conditions where their safety comes after profit. The actual cost of your Rupees 599 top or a pair of 799 Jeans is : a life.
And only because we started to take more than we gave back and its time we realised this. I love Fashion, and I love this planet and if you do to, its time we made a change.
This is the first ripple in the ocean, We present to you the theme ‘Future Origins’ for JD Annual Design Awards -2017.
The theme encapsulates the true essence of Innovation, Ethical and Sustainable Fashion. Future Origins is inspired by the real and complex challenges faced by the mankind today. Environmental degradation is on the rise and the effects are polarizing and have pushed the economy to the edge of disaster.
For the last 20 years, JD Institute of Fashion Technology has been instrumental in acknowledging and reinforcing the trends of the industry through the graduate runway shows. Every year, the students are driven towards channelizing their creativity into ideation and execution of collections for the runway. Rapid globalization and growing importance for preservation of natural resources has led to the emergence and acceptance of sustainable and slow fashion.
The ‘Custodians of Imagination’ have been vested with an opportunity to reverse the vicious cycle and manifest the origins of a new future. The collections for this year are predominantly inspired by the three planks – Innovation, Ethical and Sustainable Fashion. Witness the spectacular origins of a new future and help us build the future together on the threshold of green living.
The gen-next designers have executed thorough research based studies on the theme and come up with different concepts to substantiate the theme. The research has also led to inventions and discoveries while working with limited resources.
The designers have attempted to create collections that are completely environmental friendly by using organic and natural resources. They have broadened the spectrum of slow and sustainable fashion. Keeping ethics in mind, they have provided opportunities to small scale industries by sourcing surplus from them as well as utilizing talent by employing embroiders for intricate embroideries.
Two days, 50 collections, over 400 ethically produced garments
Join us in making this world a better and more fashionable place. We’re doing our bit, we hope you’ll do yours.